Beth Minardi Signature Shades

If you want great results in hair color you need a great colorist like Cal Martini of Beverly Hills, using a great hair color product like Beth Minardi Signature Shades.  So often we 
think it is all about having someone apply the color, or choosing the most flattering shade of color for your hair, or getting highlights or Ombre hair color technique.  Indeed these are all important elements.  But just like cooking something delicious requires both an excellent cook and high quality ingredients, so does coloring your hair.  If your hair colorist does not use the new hair technologies, the highest quality hair color line then your hair and your hair color is missing out!

The legendary Beth Minardi created her cutting edge Beth Minardi Signature Shades line “…out of a desire to make hair color better, more beautiful, more easily controlled, and more easily created by the professional colorist for any client”. As a colorist herself, she created her line, knowing the challenges she faced over the years trying to not only create gorgeous hair color, but help her clients maintain that vibrant color in between visits.  She wanted more flexibility in how to lighten and deepen existing color.  She wanted hair to be at it’s healthiest every time color is applied, not just the first time.  The result was a line of products that “allows us to lighten or deepen the hair, turning out everything from very rich, cool color to softer neutrals to the brightest shades around.  “ And these rich, dimensional hues are over-the-top shiny and silky.  Best of all there is scientific proof that hair color clients who use the complete Beth Minardi Signature Shades color line – AND the Minardi Luxury Hair Color Care, hair gets stronger and healthier after each use.  It seems impossible, but it’s true.

When it comes to hair, nothing is more aging and unsexy than frizzy, dull, over-processed hair.  No new application of hair color will help it, and no hairstyle will conceal it – unless you simply cut your hair off.

If you are lucky enough to live near Beverly Hills, then you can get this incredible technology, expertly applied by master colorist Cal Martini.  Because Cal Martini was at one time a protege of Beth Minardi’s, Cal was one of the first colorists to debut this line of extraordinary hair color line.  When you wed a great hair colorist, using the latest techniques of application, with the most cutting edge hair color technologies, the results are ….SO MUCH better than natural!