Beth Minardi Signature Shades

If you want great results in hair color you need a great colorist like Cal Martini of Beverly Hills, using a great hair color product like Beth Minardi Signature Shades.  So often we 
think it is all about having someone apply the color, or choosing the most flattering shade of color for your hair, or getting highlights or Ombre hair color technique.  Indeed these are all important elements.  But just like cooking something delicious requires both an excellent cook and high quality ingredients, so does coloring your hair.  If your hair colorist does not use the new hair technologies, the highest quality hair color line then your hair and your hair color is missing out!

The legendary Beth Minardi created her cutting edge Beth Minardi Signature Shades line “…out of a desire to make hair color better, more beautiful, more easily controlled, and more easily created by the professional colorist for any client”. As a colorist herself, she created her line, knowing the challenges she faced over the years trying to not only create gorgeous hair color, but help her clients maintain that vibrant color in between visits.  She wanted more flexibility in how to lighten and deepen existing color.  She wanted hair to be at it’s healthiest every time color is applied, not just the first time.  The result was a line of products that “allows us to lighten or deepen the hair, turning out everything from very rich, cool color to softer neutrals to the brightest shades around.  “ And these rich, dimensional hues are over-the-top shiny and silky.  Best of all there is scientific proof that hair color clients who use the complete Beth Minardi Signature Shades color line – AND the Minardi Luxury Hair Color Care, hair gets stronger and healthier after each use.  It seems impossible, but it’s true.

When it comes to hair, nothing is more aging and unsexy than frizzy, dull, over-processed hair.  No new application of hair color will help it, and no hairstyle will conceal it – unless you simply cut your hair off.

If you are lucky enough to live near Beverly Hills, then you can get this incredible technology, expertly applied by master colorist Cal Martini.  Because Cal Martini was at one time a protege of Beth Minardi’s, Cal was one of the first colorists to debut this line of extraordinary hair color line.  When you wed a great hair colorist, using the latest techniques of application, with the most cutting edge hair color technologies, the results are ….SO MUCH better than natural!

 

Hottest Hair color Trends 2014

Shade on Shade Color – only at Cal Martini Color Group The hottest hair color trends in 2014, as they have been in the past few years are most often inspired by the cutting edge techniques created by the great stylists – hair color trends like ombre hair, which was all the rage in 2012 & 2013.  Every year these artists create new ways to add dimension to hair color.  So in the past few years we have seen the biggest hair trends to be not so much in hair color but in hair color techniques.  We’ve seen dip-dyed hair and we’ve seen color blocks.  The ability to add multiple colors to a head of hair, to use ever more shiny and color-rich technologies, and to create movement, dimension and color fuels this trend.  So staying on top of the latest technologies is just as important as staying on to the hair trends. One of the hottest trends of 2012 was ombre hair color.  The idea that hair color could transform up and down the hair shaft was a breakthrough that allowed for incredible movement and dimension in hair.  Even on a cloudy day brown hair could look sun-kissed and shiny.  Which is why in 2014 ombre hair is not as popular as before. But the hair industry never sits still!  The hottest trend in hair color 2014 was just debuted by Cal Martini of Cal Martini Color Group in Beverly Hills California. Cal Martini is a master hair colorist / hair artist who has been working closely with famed hair colorist Beth Minardi as she developed her break-through hair color line, Beth Minardi Signature Shades and the Shade-on-Shade application technique.  Designing this technique of color application to perfectly compliment this hot new hair color product, Beth Minardi came up with the Shade-On Shade color technique of mixing four to six different but complimentary shades of hair color, each just a little different from the other, this tone-on-tone technique is painstakingly painted onto tiny sections of hair.. Cal, utilizes both Beth Minardi Signature hair color and her Shade-on Shade techniques working with both the style of cut and the type of hair to achieve the most gorgeous dimensional results in color. This process is painstaking but well worth the time. Tone on tone is a brand new way to get rich dimensional color, subtle shading and hair color that looks better than natures! The Beth Minardi Signature Shades line is the newest in hair color technology. Shade-on Shade color is the newest technique of hair color, designed to compliment this fantastic product line and make your hair look outrageously great. Inspired by working with Beth Minardi, Cal Martini is constantly exploring new ways to exploit the breathtaking color and shine you get from Beth Minardi Signature Shades hair line. Shade on Shade color will be just the first of many exciting trends that will be right there at 421 North Rodeo Drive in the Cal Martini Color Group.