Cal Martini Color Group
“Making Natural Redheads Pop”
Gorgeous red hair is always in vogue. Red hair can be a bit more of a challenge in maintaining the depth & vibrance of the red tones, however the results are worth it! No other hair color sizzles and makes a statement like red hair ! Over time even natural redheads have
to work to keep their hair color spicy and vibrant. They might be born with gorgeous red hair color but they will find that their natural red tones fade and start to look dull, due to stresses like sun, age of hair, too strong a shampoo, or chlorinated water from swimming pools.
Red hair color is notorious for looking fake. Just one shade off and the tint can scream “I came out of a bottle!!” But Beth Minardi Signature Shades offer a wide range of superb, sizzling, tantalizing, natural-looking choices for red-heads to spice up and make their red hair color pop. If your red hair is fading to dull gold, one great way to spice things up is by adding some delicious deeper tones of red to the hair and using the already faded golden red blonde as the highlights. By using Beth Mindardi’s Signature Shades, demi – permanent color line, less stress and less oxidation is put on the hair. Beth Minardi, a leading hair colorist in N.Y.C. use’s a mixture of two shades of her Beth Minardi’s Signature Shades – “Pacific Sunset” and “Cornsilk”, creating depth and dimension to the hair color.
Cal Martini a leading hair colorist in Beverly Hills, takes hair color to an art form, by pairing The Beth Minardi Signature Shades with one of her signature hair coloring techniques, like American Balayage. This innovative cutting edge hair color technique of applying hair color creates the glory of young, healthy, gorgeous red hair by introducing multiple hues of red color into the hair, making the red hair color so much better than natural! (For Cal Martini & Beth Minardi, creating gorgeous natural looking redheads is a specialty!) American Balayage hair color technique is done by foiling on a zig-zag partings. The zig-zag partings create a more natural look because they help the colorist work with the shape of the head, customizing the hair color results to the client. The color fades in and out of each strand so that you don’t end up with that “stitched” look at the hair parting, that you get with a typical hi-lighting foil job. Once the Spicy red shadow lights are painted in then shampooed and conditioned – (we,
recommend to use Minardi Luxury Color Care System #1, calibrated to restore the proper lipid and moisture balance) – it is time to add a color enhancing gloss to the hair. In this
case we are using Beth Minardi Signature Shades Demi Liquid “Peach Chiffon, restoring the brilliance of those faded dull red-gold natural pieces we used as highlights. Beth Minardi Signature Shades, Demi Acid Liquid Color, in addition to boosting the red hue, makes the hair incredibly shimmering and silky soft, which is why it is the perfect finishing touch to any single or multi-process hair color service. Beth Minardi Signature Shades features advanced technology in its formulation, Phyoto-Collagen which is a botanical protein that supports the hair’s protein structure, and Ceramide 2 – a bio-identical lipid that replenishes the depleted lipids in the hair due to environmental and chemical stress.
Do not forget; “hair color is like make-up you don’t take off” you want your hair color to look stunning every day, not just when you leave the salon. And as you can see, the American Balayage technique, using Beth Minardi Signature Shades, creates a sexy vivid sun kissed tangerine hair color which “POP’S” creating a real show stopper.
Cal Martini Color Blog 
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